Nielsen projects Online grocery shopping $25 billion business by 2014.

Online grocery shopping had a rough start in the 1990s...but Nielsen forecasts it'll be a $25 billion business by 2014.

Nielsen is so interested in the online grocery business that the research firm is teaming up with MyWebGrocer to start a new service in the third quarter to track online grocery sales, much the same way it tracks video game sales, mobile phones, television viewing, and other industries.. There currently is no aggregate reporting service for online supermarket sales.
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http://www.digitaltrends.com/lifestyle/nielsen-online-groceries-to-be-25-bln-business-by-2014/