The entire St.Petersburg Times article is here . Some key points in understanding why we ARE at the Right Place at the Right Time.
* "I don't care about the drive, I'm saving time by avoiding the crowds, not standing in line and not (confronting the temptations of) impulse buying. I save at least $25 to $50 per week. Amy Bauerlein 31 year old School teacher and mother of 2.
* Time savings is real. A publix "picker's" trip fetching 28 items on Friday clocked in at 38 minutes despite having a handheld computer that laid out th quickest path.
* The tech savvy under-20 set, not yet old enough to be big grocery buyers, will demand digital options.
* Nielsen research found online shoppers spent twice as much than the average shopper, because they are more affluent and buy bigger quantities when they they don't have to lug a 24-pack around the store ..
MOST LIKELY PROSPECTS (according to Publix)
- People with children at home who feel more pressed for time
- Shut-ins and the disabled
- People looking for a tool that instills diet or budget discipline
- and of course the growing Baby-Boomer population
ARE YOU READY?
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