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UK grocery retailer Asda has announced the launch of its first iPhone app, which allows consumers to buy products online and price check using their smartphone. The app is an international collaboration between Asda and the Walmart mobile team based in the US. Customers can shop from the full range of groceries available on the website and are able to amend an existing order or delivery slot up until 10pm the day before their delivery is due. The app also includes an integrated scanner enabling customers to add new products to their basket by scanning the barcode.
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