We believe with increasing modernization and Internet penetration, it is very likely that customers’ tendency would tilt towards being more aware about prices and at the same time shifting preference towards spending less time on running errands. There is a large number of customers who dislike spending weekends on grocery shopping.
The home delivery alternative could find a pent up demand for such customers. According to survey results from Booz & Co. and the Grocery Manufacturers Association, about 62% of shoppers research online deals before heading out to shop at least 50% of the time.
AGAIN Right Place- Right Time!
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